The unrealized Data Network Effects dream
We all know that Network Effects is one of the most formidable competitive moats of modern companies. More recently, we’ve also heard that data is the new gold, leading to the emergence of the Data Network Effects concept. Products such as Google Search and Waze which rely on their users to bring data to the platform to create customer value are all too familiar. Google captures user search data to improve its search relevance, and Waze relies on user contributions for real-time information about road conditions, both activating a flywheel of more user data improving the platform’s value and usage.
However, beyond a handful of big tech companies, Data Network Effects hasn’t been operationalized. Even though big data and data infrastructure investments have been top executive priorities over the last 5-7 years, for most companies those investments haven’t paid off beyond a few analytics dashboards. This is because organization, governance and insight extraction of modern, unstructured data are big engineering undertakings that are misaligned with the core competencies of most organizations. The result is that corporate data today remains an unexplored goldmine, and data network effects remains a forgotten dream.
AI Network Effects is in the here and now
With AI, the data network effects vision becomes widely available. Through today’s LLMs and AI models, we finally have a technology that can process multi-modal, unstructured data at scale to extract and distribute valuable business insights. AI is the ideal system for connecting the dots between correlated yet seemingly unrelated data points. Moreso, modern AI systems are incredibly accessible because of their natural human language interface.
The AI Network Effects business strategy is here. It’s the concept of using AI to assist our employees, who bring all their learnings from customer, competitor, and market interactions back to improve their AI models, which in turn can better assist them. This employee-AI collaborative flywheel enables modern teams to perform their work faster and with higher quality. Unlike ever before, this strategy empowers new hires with the collective learnings of all their teammates on day-1.
This AI flywheel will allow our organizations to push the bar on operational excellence across business functions, giving those leveraging the strategy a big competitive advantage.
The 10x Approach to GTM
At Serviceful, we’re building the world’s most advanced go-to-market acceleration platform that activates the AI Network Effects strategy in less than 1 business day. With our focus on employee-AI collaboration, we are bringing sales support, enablement, and strategy to the age of AI.
GTM teams use Serviceful for real-time sales support to tackle customer objections, create new sales collateral in line with their messaging strategy, and organize playbook materials for a repeatable GTM motion. With AI-powered sales insights, tribal knowledge lost between account executives is preserved, the time to train new sales representatives reduces to 1 day, and the entire revenue team improves their win rate. Teams using Serviceful experience benefits across the following KPIs:
- Increased pipeline velocity with sales assistant AI.
As key data points about the business and market forces are made readily available through a real-time AI assistant, sales representatives can move prospects through the funnel faster.
- Improved lead conversion rate with saved insights.
As collective learnings of the sales team can be quickly learned by the AI platform, representatives are better prepared and respond to prospects with more compelling insights.
- Reduced time to launch with AI-powered collateral management.
Since new sales materials and customer-facing content can be generated on the go with AI, sales leads and enablement teams are able to evangelize new features and create supporting materials faster.
Serviceful is an AI-powered GTM platform designed from the ground up for the organizations of tomorrow. Get started with the private preview now and activate AI network effects for your organization in minutes.
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